How people really decide to buy a book (infographic)

Tucker Max has designed for Book in a Box a handy infographic that explains a book buying process. It accompanies a detailed article on Book in a Box blog:

These buying decisions are a series of instantaneous and mostly unconscious judgments. They are made in less than 60 seconds, and they are made together, each influencing the other, not individually.

How people really decide to buy a book #infographic

Keep exploring:

Share

Comment

Want to say something about this article? Let's discuss it on Twitter, Facebook, or Google+.